About Michael Martinez

Michael Martinez is the founder and principal author of the SEO Theory blog. Before launching his career as a search engine optimization specialist in 1998 Michael earned his living as a computer programmer and data processing manager. He has traveled across the US, to Europe, Asia, and South America; and he has worked on-site with clients in factories, remote locations, pristine offices, and over the telephone (or Internet). Michael is sharing both his business experience and blogging insights with OfficeZilla in a series of articles written for small business professionals. Michael’s motto is “Always Have a Backup Plan”.